Dedicated to providing fresh insights
as the basis for strategic persuasion.
I have a balance of professional experience in both creative development and marketing management roles for agencies and manufacturers, combined with broad business knowledge and capabilities in graphic design, production, printing, and website content and interface creation. This makes me an effective team player who can communicate well with everyone involved and deliver consistently high-quality work under deadline pressure.
This lets me handle your entire marketing communications project on a turnkey basis or fit in effectively in a specialized role on your creative team.
My flexibility and effectiveness is matched by personal qualities that foster a positive and responsive collaboration: enthusiasm, a can-do attitude, empathetic interpersonal relations and strong presentation skills, all coupled with relentless attention to detail and the ability to quickly absorb new topics and master new technical skills.
For both consumer-focused and B2B enterprises, my copywriting capabilities include concepts and finished content for advertising and collateral; video and voice scripts; case studies and testimonials; press releases and feature stories; website content as well as GUI consultation and testing; tech user guides, tutorials, help documentation including screen capture and graphics; email campaigns; PowerPoint presentations; sales promotions; and corporate and employee communications.
My industry experience includes computer hardware, online services/web-based commerce, B2C logistics, personal investment, mortgage funding, financial services, manufacturing and distribution of architectural and interior products for commercial and residential use, international resort/leisure ownership, master-planned new home communities.
Technical skills include Microsoft Word, Excel, PowerPoint, Adobe InDesign, Photoshop, Illustrator, Dreamweaver, help-and-manual creation and screen motion capture software, digital pre-press, press color approvals.