Publicity, PR writing on historical monument at an international destination resort community
This sample of Geo Walsh's copy writing is a PR/publicity piece on the updated version of an historic monument at a luxury resort community.
Historic Site Greets New Era of
Luxury at Puerto Los Cabos
It’s impressive to consider that for nearly five centuries, a cross has been standing on the very same hill that now overlooks the new harbor at Puerto Los Cabos. Spanish sailors would use it to set a course toward the nearby estuary to get fresh water, and it stood as a welcome symbol of home and family for generations of local fishermen harvesting the Sea’s bounty. Recently, a striking, dramatically designed and permanent replacement has been raised on this historic site, reflecting its rich history yet making a bold statement that a new age has arrived. It announces that a luxurious and fascinating era has begun for those who seek Baja’s most alluring lifestyle, at the master-planned resort of Puerto Los Cabos.
In both materials and dimensions, the new cross surpasses all that have come before. Constructed of iron and steel, it soars approximately 25 meters or 80 feet into the blue Baja sky and can be seen from miles away. An art district of galleries and historic displays will cluster below it, where local artists will display their own creativity. Its curves and angles will change its appearance during the day to present an ever-changing vision above the new marina, which is opening to the sea in late April. This icon of Puerto Los Cabos will become a familiar landmark to the hundreds of sports fishermen, pleasure boaters, yachts and transoceanic cruisers that will be sheltered in this world-class facility.
“World class” is also the only way to describe the remarkable championship golf experience opening soon at the resort, featuring signature designs by legends Jack Nicklaus and Greg Norman. With shaping finalized, grass is growing and the countdown to the first tee-off has begun.
Besides the new marina and two golf courses, the resort will include miles of white sand beach along the Sea of Cortez, several full-service and boutique hotels offering five-star dining and spa services, and a charming “town square” commercial center with restaurants, shops, and a bustling outdoor market for fresh fish and local produce.
Puerto Los Cabos is ideally located to enjoy easy access to the airport, yet its location just east of the Corridor provides exclusivity and privacy. In addition, from their elegant seaside enclave residents will be only minutes from the tempting restaurants, art galleries, and the traditional charm of the Colonial-era town of San Jose del Cabo.
Elegant new homes and sites for custom development are currently selling at Puerto Los Cabos, offering ownership of a lifestyle that was once considered beyond imagination. One may choose from rare custom home sites in the exclusive oceanfront Fundadores area, homes offering golf course, hillside or ocean views in El Altillo, or a wide variety of future opportunities for year-round or vacation residence.
And above it all will stand the monument proving that this alluring lifestyle has been five hundred years in the making, waiting for you to make the voyage of a lifetime to Puerto Los Cabos.